about me
Madelyn Rose
@sheismadelynrose
With over ten years in the service industry Madelyn has seen the struggles employees encounter up close. Acknowledging the shortage of resources, she felt compelled to find a solution. She founded a company focused on providing support to both servers and employers, offering everything from uniforms to essential tools. Her goal is to equip them with the resources necessary to boost efficiency and realize their full potential in the workplace.
Madelyn's mission behind the retail brand is to bring attention to the needs service industry underscoring the importance of mental health, cash-based income education, and physical wellness for long-term servers. She aims to build a supportive structure that fosters a thriving community and develops the company you Deserve.
The Deserved co is more than a brand, it’s an effort to shift the culture of the service industry.
The Brand
The Deserved Co. is a movement born from the heart of the service industry — created to remind everyone, from servers to guests, that compassion and respect are not earned, they’re deserved
Vision
Rooted in real experience and fueled by understanding, The Deserved Co. stands for every server, bartender, and manager who deserves better—for those navigating fluctuating income, emotional burnout, or the pressure of balancing life outside of the shift.
Our vision is to empower this community with the grace, tools, and support they need to thrive—because everyone deserves to be seen, valued, and understood.
We envision a world where the service industry thrives on empathy, understanding, and genuine connection — where mental health is supported, management leads with integrity, and both guests and employees walk away feeling seen, valued, and appreciated.
The Deserved Co. aims to redefine what it means to serve and be served — by creating a culture where kindness is the standard, not the exception.
Mission Statement
The Deserved Co. is more than a brand—it’s a home for the service industry’s heart.
We exist to bridge the gap between servers and guests, to inspire empathy, and to honor the people who pour their time, energy, and emotion into serving others. We envision a world where mental health is prioritized, management leads with compassion, and restaurants are places of both growth and joy.
Our mission is to empower the service community with the tools, conversations, and support they deserve. Through impactful storytelling, purposeful products, and mental wellness advocacy, The Deserved Co. bridges both sides of the table — uniting servers, bartenders, and guests in empathy and respect.
We are here to shine a light on what’s right in the industry — good management, healthy workplaces, and the people who make hospitality human again.
